Big Ben: A Real Cheesehead
The nation of Switzerland has apparently become the newest corporate sponsor of Big Ben. To prove that Europeans have no idea what marketing is all about, check out this bizarre interview with some website called Swissroots.org, dedicated to spreading word of the rich cultural heritage of the Swiss people. As I read the article I couldn't help but think, "since when did the Swiss have any sense of national dignity?" I had always thought Switzerland prided itself on being the place where people went when they were sick of their own countries. Did you know that Jewel and Cyndi Lauper are both Swiss? George Lucas and Jim Caviezel (you may know him as Jesus Christ from the big screen) are Swiss as well. Who would have guessed? The honor of being the "face of Switzerland," however, goes to No. 7. While the interview is chockfull of stupid questions and awkward answers, the highlight has to be when Big Ben's exclaims, "I'm sure the people of Switzerland would love it if I eventually married Miss Switzerland!" I say good for Ben for humoring these naïve Euros to get a free trip to Switzerland. Between this and Hines Ward's visit to Korea, it is evident that the Steelers players are milking their Super Bowl victory for all it is worth.